New era for RCB! Such a huge amount 16,000 Cr
🇮🇳 Diageo considering selling stake in RCB
A Bloomberg report (via Economic Times and India Today) reveals that Diageo Plc—parent of United Spirits Ltd (USL), which holds RCB—is in early discussions with advisers to explore selling part or all of its stake in Royal Challengers Bengaluru.
No final decisions have been made; the process is at a preliminary stage.
The report mentions the franchise’s valuation could hit US $2 billion.
🚨 RCB owner Diageo may sell IPL team in $2 billion deal!
— The Matrix (@thematrixloop) June 10, 2025
Global liquor giant Diageo Plc is exploring a potential sale of Royal Challengers Bengaluru (RCB), valuing the IPL team at up to $2 billion, according to reports.
✅ RCB is owned via United Spirits Ltd, Diageo’s Indian… pic.twitter.com/jgOl89XgGG
📈 Market reaction – United Spirits shares rise
Shares of USL jumped between 2–3.3% on June 10 after the news broke (trading at around ₹1,626 to ₹1,644) on the BSE/NSE
#UnitedSpirits' share price rises 3.28% following reports that parent company Diageo is considering selling part or all of its stake in #RCB. #NDTVProfitMarkets
— NDTV Profit (@NDTVProfitIndia) June 10, 2025
Read: https://t.co/NNNIy12fr6 pic.twitter.com/xLKb554WKN
🧭 Why now?
RCB’s first-ever IPL title in June 2025 dramatically boosted the franchise’s commercial clout
Regulatory headwinds: India’s health ministry is pushing to ban surrogate alcohol/tobacco advertising in sports, which could impact Diageo’s brand visibility tied to RCB
Strategic refocus: Diageo is reportedly looking to simplify its portfolio amid pressure on liquor sales in the U.S. and global cost pressures; selling a non-core asset like RCB could free up capital.
📝 Summary
| Topic | Details |
|---|---|
| What’s happening | Diageo may sell a full or partial stake in RCB, valued up to $2 billion. |
| Stage | Early-stage advisory talks; no decisions made yet. |
| Market impact | USL stock up ~2–3% on June 10. |
| Why consider sale | Regulatory pressure on alcohol ads, portfolio streamlining, and RCB’s increased valuation post-IPL win. |